Search Engine Optimization is not one specific thing but a collection of many that aid in making your page easier for a customer to find in a web search. The way you implement your seo, the on-page optimization, the structure of your site and it's navigation, the sites linking to your site and the long process of maintaining and monitoring the work done to maintain search results all make up Search Engine Optimization. This process is by no means an over night process but a process requireing great patience and tedious work at times to keep your site at the top. Through the various links to the left you will find more detailed information about each of the pieces that make up search engine optimization.